Media Rights Distribution
Strategic global distribution that maximises the value and reach of sports rights, matching every property with the right platforms and territories.
Sports media rightsSMH — Global reach
Your partner insports media rightsvalue creation.
A boutique sports media rights agency with global reach, connecting world-class sporting events to audiences everywhere.
- Media Rights Distribution
- Live Event Production
- Sponsorship & Commercial Partnerships
- Strategic Advisory
We are a boutique sports media rights agency with global expertise, powering long-term growth for rights holders worldwide. We are Sync Media House.
Who we are
Built by people who have shaped the industry
Sync Media House was founded on decades of combined experience across the sports media landscape. Our team has spent careers moving first and moving best — anticipating where audiences go next and building the partnerships that take rights holders there.
We are pioneers at heart and partners by nature. As a newly launched, independent agency, we pair the agility of a boutique with the depth of seasoned specialists — giving every property our full focus and a genuine stake in its long-term success.
Pioneers at heart — partners by nature
Leadership
Three decades at the heart of sports rights
Marco Bianchi
Co-Founder & Director
Marco Bianchi is co-founder and Director of Sync Media House. He brings more than 30 years of experience in international sports media rights. Over his career he has worked with leading broadcasters, federations and leagues across Europe, the Americas and Africa. He is known for structuring some of the industry’s most significant rights deals, and he has played a key role in introducing centralised and collective selling models. These models have reshaped how football rights are brought to market.
Before founding his own agency, Marco held senior positions with a national football federation, a top-flight league and a major international sports marketing agency. He has also invested in sports ventures in the United States.
Alongside his commercial career, Marco holds a PhD in Philosophy and previously lectured at the University of Bologna.
What we do
We help our partners stay ahead of the game and bring more fans closer to the action — from media rights distribution and commercial partnerships to world-class live production, content and strategic advisory.
Live Event Production
World-class live coverage, content and production — capturing the moments that bring audiences closer to the action.
Sponsorship & Commercial Partnerships
Tailored commercial solutions that drive exposure and engagement, building partnerships that grow in value over time.
Strategic Advisory
Trusted, independent advisory for rights holders navigating a fast-moving media landscape with confidence and clarity.
Our approach
Long-term partnerships, built on understanding
We take the time to understand each partner’s goals, then design tailored solutions for sustainable growth. No templates, no shortcuts — just genuine relationships and a relentless focus on creating lasting value.
Trust
01Relationships built to last, grounded in transparency and a genuine stake in our partners' success.
Expertise
02Deep, specialist knowledge of the media landscape, applied with the care of a boutique team.
Innovation
03Moving first and moving best — finding the formats, platforms and ideas that reach audiences next.
Partnership
04Tailored solutions for sustainable growth, shaped around each partner's ambitions and needs.
Who we work with
Trusted by rights holders and broadcasters worldwide
We partner across the sports ecosystem — from rights holders and federations to broadcasters, agencies and brands — connecting world-class events with the audiences that matter.
Rights holders · Federations · Leagues · Broadcasters · Agencies · Brands
Contact
Let’s talk
Whether you’re a rights holder, federation or broadcaster, we’d love to hear about your ambitions — and explore how we can help you create lasting value.
Office
Dramas 2, 4th FloorNicosia, 1077
Cyprus